Company Information
Company Name
Policy Nudge Design Japan LLC.
Head Office
3-61 Aioicho, Naka-ku, Yokohama City 231-0012 Japan
Founded
June 28, 2021
Representative
Principal Business
Research, consulting, and coordination with academia and experts on the use of behavioral insights in Japan
Production of media content related to the use of behavioral insights in Japan
Planning and management of seminars, events, and training programs
Other business related to Behavioral Science
Kaori Uetake
Kaori is a Behavioral Insights consultant based in Yokohama, Japan. She works with governments, private sectors and academic partners to apply behavioral insights into public policies in various policy areas including environmental sustainability, disaster management and health. Prior to that, she worked for Yokohama City Government and led multiple behavioral insights projects including promoting energy saving action at schools and communities. She served as one of the founding members of Yokohama Behavioral insights and design Team, the first nudge unit in Japanese local government. Kaori holds a BA from University of Tokyo and a MA from University College London, UK.