​Company Information

Company Name

Policy Nudge Design Japan LLC.

Head Office

3-61 Aioicho, Naka-ku, Yokohama City 231-0012 Japan


June 28, 2021


Principal Business

  • Research, consulting, and coordination with academia and experts on the use of behavioral insights in Japan

  • Production of media content related to the use of behavioral insights in Japan

  • Planning and management of seminars, events, and training programs

  • Other business related to Behavioral Science


Kaori Uetake

Kaori is a Behavioral Insights consultant based in Yokohama, Japan. She works with governments, private sectors and academic partners to apply behavioral insights into public policies in various policy areas including environmental sustainability, disaster management and health. Prior to that, she worked for Yokohama City Government and led multiple behavioral insights projects including promoting energy saving action at schools and communities. She served as one of the founding members of Yokohama Behavioral insights and design Team, the first nudge unit in Japanese local government. Kaori holds a BA from University of Tokyo and a MA from University College London, UK.


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